The DAF CF and XF model ranges recently won the international Good Design Awards for their outstanding design and successful innovation. A jury of 55 members from this notorious Australian organisation awarded both ranges from the Dutch manufacturer in the “Product Design Automotive and Transport” category. This prestigious prize follows the successful introduction of the DAF CF and XF series on the Australian market last March.
Since the introduction of the current generation LF, CF and XF trucks, DAF scooped awards all over the world, including titles such as International Truck of the Year, Fleet Truck of the Year, Green Truck of the Year and Construction Truck of the Year.
The annual Good Design Awards is one of the oldest and most prestigious international awards for design and innovation with a history dating back to 1958.
The 2020 edition attracted a record number of submissions with an extraordinary 835 international design projects. More information about Good Design can be found at www.good-design.org.
Positive impact on business and environment
According to the Good Design jury, CF and XF ranges: “set a new industry standard for truck style, function, safety, sustainability and performance. Innovative thinking has resulted in a truck that has a positive impact on the end-user, business and environment. The design offers a clever combination of aerodynamic styling and features as well as powertrain refinements that have delivered a vehicle that is cleaner for the environment, yet offers better performance.”
Sophistication and refinement
Since the early 90’s that the DAF’s interiors are spacious, well designed and comfortable, and that must be the reason why truck drivers highly rate them, even some that never drove a DAF truck before. That’s why we believe that space and comfort may have played such a vital role in the jury’s evaluation and decision.
DAF Trucks press-release stated that the jury considered the CF and XF interior design car-like: “This adds to the sophistication and refinement of the truck. It showcases a thoughtful ergonomic layout, opportunities for customisation, use of tough durable materials and superior NVH (noise, vibration and harshness) qualities. These features ensure the end-user enjoys the creature comforts.”
Richard Zink, DAF Trucks Director Marketing & Sales said about this award: “The Good Design Award is more than a symbol of design excellence – it represents the dedication of DAF Trucks to ultimately increase the profitability of our customers’ business on the one hand and to make the daily work of the DAF truck drivers ultimately comfortable on the other.”
Source: DAF Trucks
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